copywriting * creative direction * ideation
PRINT * POSTER * OOH * MISC.
THE BRIEF: Leinenkugel’s is a legendary Midwest beer born and raised in Chippewa Falls, Wisconsin. Known for their love of all things outdoors, the Leinenkugel family asked us to create print, boards, posters and various other pieces that tell a bit of the Leini story and support the tagline "Join Us Out Here."