copywriting * creative direction * ideation
KENTUCKY TOURISM
TV * DIGITAL * SOCIAL *
https://www.greatbigkyadventure.com/
THE BRIEF: Kentucky has some larger-than-life attractions scattered throughout the state that offer fun and adventure for the family on a budget. However, there is one big challenge: SCREENS. How do we compete with kids on their iPads who show little interest in the history and culture of the Bluegrass state?
ASSIGNMENT: Create a campaign that showcases some of the biggest attractions in Kentucky while also winning the adoration and attention of children.
SOLUTION: A Nintendo-inspired game that educates online and delivers in person.