FMW

SHOPPER * DIGITAL * SOCIAL

FROSTED MINI-WHEATS

THE BRIEF: “People have forgotten about Frosted Mini-Wheats.” That’s essentially the summary of the twelve-page brief created for this project. Our job was to market this classic cereal to a new generation of moms. Utilizing social media, we tapped in the insanely popular segment known as MOMMY BLOGGERS to entice health-conscious parents to join the convo, share stories, and receive free Mini-Wheats.