copywriting * creative direction * ideation
TV * DIGITAL * SOCIAL * B to B
THE BRIEF: Voyant offers a holistic, fully integrated view of financial planning. Got that? With Voyant, financial planning is personal.
ASSIGNMENT: instead of the standard-issue financial services creative that all sounds the same but has a different logo, let’s create something that comes at the industry from a different angle.
SOLUTION: Real questions, actual problems, pretend people, fake life . . . and comedy.