COMCAST SPORTS: TV

THE BRIEF: Comcast Sports doesn’t hold back when it comes to their love of all things Chicago sports. In fact, they’ve been known to get a little too intense when commenting on games and highlights. Scribbling lines one day for a banner ad I was working on, I came up with “We’re As Obsessed As You Are.” It stuck with me so I ran it by the client. They loved it. So I went back and wrote a bunch of spots promoting their flagship show "SportsNet Central". The campaign grew to also include all four major sports.