copywriting * creative direction * ideation
EL POLLO LOCO
THE BRIEF: El Pollo Loco takes grilling seriously. Like, really really really seriously. And within the walls of the EPL kingdom, the most prominent and respected position . . . one that takes years to attain . . . is the job of GRILLMASTER. To salute those who have acquired this title, we created a series of posters that honored the longest tenured masters of fire.